Freedom of Payment Choice Starts with Freedom of Belief

By Thomas Troyer, CEO – 2nd Amendment Processing

Big payment companies love to talk about the importance of giving customers options — credit, debit, digital wallets, buy now/pay later… the works. And yes, on the surface, flexibility in payment methods does improve the customer experience.

But here’s the problem: what good is payment choice if the platform you’re using doesn’t respect your business in the first place?

At 2nd Amendment Processing, we believe in true freedom of choice — not just for your customers, but for you as the business owner. And in today's landscape of corporate censorship, weaponized platforms, and politicized payment networks, that freedom is under attack.

Let me explain.

The Illusion of Choice

According to some box brand processors, adding more payment methods builds trust and loyalty. And in a vacuum, they’re right. Giving your customers options — especially those tailored to your specific audience — is smart business.

But what they don't talk about is what happens when the business itself gets censored, dropped, or frozen for selling legal products like:

• Firearms

• Ammo

• Tactical gear

• Tobacco, cigars, CBD

• Conservative or faith-based merchandise

At that point, payment “choice” goes out the window, because the processor chose not to support you in the first place.

The Real Customer Experience? Trust.

When you're running a pro-freedom business, your customers aren't just buying a product — they're buying from a brand that reflects their values. Nothing kills that trust faster than a failed checkout, a declined card, or a processor that pulls the plug because they disagree with what you're selling. That's where we come in.

What We Stand For at 2nd Amendment Processing

We’re not here to ride the corporate fence. We’re veteran-owned, conservative-aligned, and unapologetically committed to supporting freedom-first businesses across America.

Here’s how we deliver real customer experience — on both sides of the checkout:

• We won’t shut you down for your values

• We support 2A, tobacco, faith-based, and other high-risk verticals

• We offer the same tools (credit, debit, ACH, recurring billing, etc.) — without the political games

• We give you real people to talk to — based in the U.S., not some outsourced help desk

In short: we give you the freedom to serve your customers without compromise.

Final Thought: Payment Choice Should Start with the Business

If your payment processor can’t handle the freedom you stand for, it doesn’t matter how many options they give your customers — they’re not really offering choice.

At 2nd Amendment Processing, we exist to make sure your values never become a liability. We’re here to protect your right to operate, grow, and serve your customers on your terms, because in the end, payment choice isn't just about method — it's about moral alignment and operational freedom.

We’re proud to stand on both.

Thomas Troyer

CEO

2nd Amendment Processing

Veteran-Owned. Faith-Fueled. Freedom-First.